Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Zendesk Integrates With OpenAI’s GPT Zendesk announced its collaboration […]
Topics
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Zendesk Integrates With OpenAI’s GPT
Zendesk announced its collaboration with OpenAl, an artificial intelligence research and deployment company, to launch new capabilities that add to Zendesk’s proprietary foundational models. The combination of these models, Zendesk knowledge management solutions and OpenAl, uses generative Al to resolve customer service cases.
Read more here.
Salesforce Launches Commerce Cloud Capabilities For Healthcare
Salesforce has introduced Commerce Cloud capabilities specifically for healthcare and life science companies to create personalised experiences across every interaction through a unified, real-time view of each patient and provider. With new features in Commerce Cloud, healthcare and life sciences organisations can sell directly to their customers, automate B2B sales, and improve service with streamlined order and re-ordering support.
Read more here.
UserTesting Integrates Microsoft Teams To Human Insight Platform
UserTesting, a provider of experience research and insights, has updated the UserTesting Human Insight Platform with AI-powered behavioural analytics for friction detection and a Microsoft Teams integration. The platform updates help companies identify what customers are doing when interacting with products and share insights across the organisation. UserTesting’s new friction detection uses machine learning models to visually identify moments in video sessions where people experience friction while using digital products, including prototypes, apps, and websites.
Read more here.
KPMG, Acquia Tie Up To Accelerate Digital Experience Transformation
KPMG and Acquia announced a strategic alliance to deliver Acquia Open Digital Experience Platform (Acquia DXP) to enterprise customers across industries. The platform supports marketing, content, and IT teams looking to create personalised, secure digital experiences at scale and make them available on any digital platform. With the new alliance, the Customer Advisory team of KPMG LLP will provide services that tailor the capabilities of Acquia DXP to the requirements of clients.
Read more here.
Intuit Mailchimp Launches Generative AI Tool For Email Marketing
Intuit Mailchimp launched Email Content Generator (beta), which provides GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice. Email Content Generator is part of a suite of AI-powered features within Mailchimp, and this latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.
Read more here.
