digital transformation

The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.

According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

The new publication from Vibe Media Group will deliver research-driven insights across technology, operations, AI, supply chains, retail media, and consumer behaviour to help retail leaders navigate an increasingly interconnected industry.

The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.

Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.

As Martech stacks grow more complex, the real challenge is aligning platforms, people, and local market realities. As Pooja Nambiar, Global Head of Marketing Platforms at Yugo, puts it, the technology is there to enable, not to dictate.

Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.

A new survey reveals CMOs are increasing AI investments, but most marketing organisations still lack the operational readiness, governance and talent needed to scale AI successfully.

The strength of a brand will be defined by the quality of its data, the clarity of its identity, and its ability to deliver value within AI-driven interactions. Visibility will still matter, but it will not be enough, says Mohammed Alkhotani, SVP & GM, Salesforce.