Is Your Social Ramadan Ready?
Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel, it’s absolutely core to day-to-day business. For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on […]
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Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp
People live on social media, so as a channel, it’s absolutely core to day-to-day business.
For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on how best to use this tool for maximum effect.
During Ramadan, people look to technology to stay up-to-date and connect with family and friends. And due to the ongoing pandemic, more people are connecting online through their mobiles as it’s a safer alternative for Ramadan-related activities — from prayer groups to shopping.
With the bulk of shopping expected to take place online, here’s a handy guide to ensure that your business is Ramadan ready across Facebook, Instagram and WhatsApp.
Also Read: Is Social Commerce The Future of Shopping?
Keep your social media business profile updated with your latest business information. Make sure you include your contact information, updated opening hours and delivery options.
Highlight important announcements. To proactively inform and educate your community, consider creating an announcement post on your Facebook Page or Instagram business profile. You can pin important announcements to the top of your page for ease of viewing.
Increase your daily posting frequency. Repackage your content into a variety of different post types such as text-only, photos, videos, links, stories and live video.
Use the WhatsApp Business App. Connect personally with your customers and engage them with features like automated messages and an interactive product catalogue.
Go Live on your social media channels. Communicate with your community in real time and answer their questions. Engage with your community by replying to their comments and connecting with them to address their questions or issues.
Use images appropriate to a COVID-19 context. Facebook has partnered with Getty Images to launch an image library containing a selection of diverse, mobile-first stock imagery for Ramadan. To access the images, email christine.schloegl@gettyimages.com or mitchell.rhodes@gettyimages.com. You’ll receive a password to review and download images.
Also Read: What Facebook Taught us During Ramadan
Set up a Facebook Shop and activate Instagram Shopping. Shops are an easy way for you to create a customised digital storefront across our family of apps. Your shop gives you the ability to inspire your customers and help them find the products that are right for them. Shops are simple to set up, seamless to use, load faster compared to a mobile website and are global in scale.
Engage your community through Stories. Always share new posts and updates to your stories, and consider using the Poll and Question stickers to connect with your customers.
Use Groups to connect with your community. From other business owners to people within your industry, find support and learn from your peers.
Use Facebook’s data and insights to market your brands effectively. Benefit from the data and insights on meaningful marketing during Ramadan collated by Facebook Business team.
