social

Integrate launched Precision Social and cross-channel Insights in its Demand Acceleration Platform. Precision Social helps users activate target account lists in social, rounding out Integrate’s cross-channel activation offerings, which also include Precision Syndication, Precision Digital, and Precision Events. Data from these solutions are funnelled into a new cross-channel Insights experience in Integrate’s Demand Acceleration Platform, […]

Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]

There is no doubt that Twitter is popular. But the platform’s advanced search options are an underrated hero for brands looking to join conversations, generate leads, calculate sentiment or keep tabs on the competition Twitter has 8.85 per cent of the world’s overall social media user base so the fact that your consumers are tweet-happy […]

People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]

Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]

Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]

SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]

Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel, it’s absolutely core to day-to-day business. For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on […]