Influ2 Launches Contact-Level GTM Orchestration
The new capabilities by Influ2 enable marketing teams to orchestrate contact-level buyer journeys across multiple platforms.
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Influ2, the contact-level ABM platform, has announced the launch of new omni-channel orchestration capabilities that fundamentally change how B2B teams activate intent throughout the buyer journey.
With these new orchestration capabilities, Influ2 enables marketing and sales teams to trigger next-best actions across ads, sales cadences, and CRM and MAP campaigns dynamically based on each individual buyer’s own interests, engagement, and stage in the sales cycle.
Influ2’s contact-level GTM orchestration capabilities address a foundational problem with how most orchestration works today: it relies on account-level engagement thresholds that collapse individual buyer behaviour into an average. With Influ2, orchestration now runs on contact-level context.
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The new orchestration capabilities introduced by Influ2 include:
- Signal-to-topic matching: Map what each contact searches, reads, clicks, downloads, and attends, to the topics they care about, then trigger the next-best action automatically.
- Cross-platform context sync: Sync relevant signals like form-fills or webinar attendance from HubSpot into Influ2 for a complete view of the buyer’s journey, ensuring every high-intent moment is acted on.
- Omni-channel orchestration: Use individual buyer signals and engagement to trigger relevant ads, route follow-up in Salesloft or Outreach, and launch CRM and MAP campaigns dynamically, directly inside Influ2.
- Salesforce attribution: Automatically keep Salesforce campaign data current with the buyer journey, allowing users to measure the impact each contact-level touchpoint has on revenue.
“Buying isn’t done by accounts. It’s done by people. When orchestration is built on account averages, you lose the signal that actually matters. Who engaged, with what topic, and what that means for the next step,” said Dmitri Lisitski, CEO and Co-Founder of Influ2.
“With Influ2’s contact-level orchestration capabilities, you can serve ads and send email nurtures based on the specific interests of individuals or buying groups, and stop blasting generic messages that ignore what actually resonates with your target audience.”
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In addition to these orchestration capabilities, Influ2 has launched a beta for website visitor identification. The new capability lets marketers see who is visiting their website and how those visitors are engaging, so they can identify what each person cares about and align the next step in their journey.
This new contact-level intent signal reflects Influ2’s commitment to precision — no contact-level data is reported below 99% accuracy.
