account-based marketing

Pipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

AI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns, where role alignment and buying relevance are already defined.

Optimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.

The new capabilities by Influ2 enable marketing teams to orchestrate contact-level buyer journeys across multiple platforms.

Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.

AI adoption is accelerating, but without strong data, processes, and strategy, it falls short. Marketers must prioritise fundamentals to unlock meaningful value from AI investments and integrations.

Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]

Foundry, the global provider of media, martech and data for the tech community, released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel […]

Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on  Account Based Marketing (ABM) […]