buyer journey

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

Fullfunnel.io Co‑Founder Andrei Zinkevich unpacks why most ABM programmes quietly fail, how to merge demand gen and ABM into a single Allbound revenue engine, and why human‑first selling — not AI‑generated cadences — is still what wins complex B2B deals.

The new capabilities by Influ2 enable marketing teams to orchestrate contact-level buyer journeys across multiple platforms.

The research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.

NetLine’s 2021 State of B2B Content Consumption and Demand Report examines vital insights from the content consumption behaviours of B2B buyers Fuelled by a dearth of in-person events and virtual meetings, the effects of the pandemic drove an overall spike in content consumption — especially with webinars — resulting in a 22% YOY increase in […]