Influ2

The new capabilities by Influ2 enable marketing teams to orchestrate contact-level buyer journeys across multiple platforms.

Influ2, provider of the Person-Based Advertising (PBA) platform, launched the Buying Group Engagement (BGE) score that flags meaningful activity across accounts and with key decision-makers. The BGE score reflects the probability of accounts to engage in relation to Influ2 campaign activity, captures relationships across the entire buying group, and helps B2B businesses coordinate their demand […]

Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform?  Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]