audience intelligence

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.

Optimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.

The partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.

Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.

Through this partnership, illumin and FSBD provide a scalable approach to audience intelligence that enables marketers to connect with relevant audiences across programmatic channels without relying on legacy identifiers.

The Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion opening two new offices, 180 New York and 180 MENA, based in Dubai and Doha 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), whose expertise in audience-inspired creativity and platform will be integrated across the 180 network. The […]