Data Driven Marketing

Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.

Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.

Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]

GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]

Ascent360 is now available in the Lightspeed App Store, a Data-Driven Marketing Platform that provides actionable insights on existing customer data Ascent360 has recently announced an integration with Lightspeed in the app store that will bring point-of-sale and e-commerce data to life. The power of these combined solutions will allow retailers to ingest critical customer […]

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]

Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP).  The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]

As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]

Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO). Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by […]