![How Bayer Consumer Health Delivers Best-in-class Data-driven Marketing](https://martechvibe.com/wp-content/uploads/2023/05/QA-with-Patricia-Corsi-Chief-Marketing-IT-Officer-Bayer-Consumer-Health.jpg)
Interviews
How Bayer Consumer Health Delivers Best-in-class Data-driven Marketing
Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges