AdSpark to Acquire DeepSea and Secret Menu
AdSpark’s adtech ecosystem will offer businesses an efficient way to engage audiences while providing creative content that resonates.
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AdSpark has acquired DeepSea and Secret Menu, in a bid to offer a more unified and seamless client experience.
The merger integrates DeepSea’s programmatic advertising capabilities–catering to agencies, independent advertisers, and publishers–and Secret Menu’s expertise in branded content production; including commercials and music videos, diversifying AdSpark’s adtech ecosystem to offer businesses an efficient way to engage audiences while providing creative content that resonates.
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience.
One of these tools is ‘Generative Response Ads,’ the first of its kind in the world that was launched in partnership with GMS, an AI and adtech expert.
These AI-driven ads allow consumers to engage in real-time conversations within advertisements, providing tailored responses that match the brand’s voice and messaging. This feature streamlines the customer journey and reduces the number of clicks required for conversion.
With the addition of DeepSea and Secret Menu and the launch of SparkTech, AdSpark is well-positioned to lead the way in delivering integrated advertising solutions for today’s dynamic digital environment.
JL Erestain, Chief Operating Officer at AdSpark, said, “We are excited to bring DeepSea and Secret Menu into the AdSpark family. By integrating their strengths, we can offer clients a more comprehensive solution for both programmatic and creative advertising needs, all within one platform.”
Meanwhile, Raf Del Rosario, Chief Commercial Officer at AdSpark, commented, “SparkTech is a breakthrough for the adtech industry. By utilising genAI, SparkTech allows businesses to provide personalised experiences for customers, ultimately driving results and improving the effectiveness of campaigns.”
Lastly, Mell Yazon-Tolentino, General Manager at Secret Menu, expressed, “Becoming part of AdSpark offers us a unique opportunity to leverage data-driven insights to create bespoke creative solutions that address our clients’ challenges and needs. We are confident that this partnership will elevate our capabilities, enabling us to generate fresh, innovative ideas that cater to a broader range of clients and industries.”
