AdsAdvisor Unveils Business Modeling Tool
Built for mobile studios, Business Modeling turns strategic goals into data-driven plans, helping teams simulate user acquisition (UA) scenarios, forecast revenue, and align around real-time performance insights.
Topics
AdsAdvisor, a comprehensive marketing platform powered by MY.GAMES, has launched Business Modeling — a scenario-based financial planning tool designed to help studios forecast revenue, manage costs, and align cross-functional teams on business targets.
Built specifically for mobile businesses, Business Modeling turns strategic goals like revenue and EBITA into actionable, data-driven plans. Teams can create and simulate user acquisition (UA) scenarios across various mobile platforms (such as iOS, Android, Samsung, Huawei) — then see how each strategy impacts key financial outcomes over a month, quarter, or year.
“With mobile app businesses increasingly driven by data, we built Business Modeling to give mobile marketers a clear, practical way to connect strategy with outcomes,” said Eugene Chernysh, Chief Operating Officer at AdsAdvisor.
“Releasing in H2 2025, it’s the right tool at the right time — helping teams prepare for year-end performance cycles and plan confidently for the year ahead.”
ALSO READ: AdsAdvisor Announces Global Launch
Eugene Chernysh added, “Whether you’re focused on growth, margin, or long-term efficiency, Business Modeling turns financial planning into a true growth tool — and keeps every team aligned around shared business goals.”
The tool supports both cohort-based and streaming revenue models while factoring in the full cost structure of a studio: from store commissions and VAT to UA spend, creative production, royalties, and operational expenses.
By centralising all inputs, Business Modeling eliminates reliance on spreadsheets and offers a real-time, integrated view of financial performance.
Once a strategy is in place, Business Modeling becomes a central control panel for monthly operations. Teams can define KPIs, set ROI targets, and track actuals against forecasted performance in real time.
At the end of each month, Business Modeling pulls in live performance data and automatically updates future projections using factor analysis, helping teams understand exactly what changed, why targets were hit or missed, and how to adjust.
Business Modeling also allows for version comparisons, top-up web payments, seasonal multipliers, and historical data uploads, all of which improve the accuracy of forecasts and the relevance of scenario planning.
ALSO READ: Frost & Sullivan Launches MetaBrain
