acquisitions

Salesforce and Braze also share a commitment to an open, composable approach that gives customers flexibility across the data, tools, and partners they rely on.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

In the post-pandemic world, one thing that stayed constant was the steady flow of mergers and acquisitions in the tech world. Here is our list of the top 20 M&As. November Intuit Acquires Mailchimp Intuit, best known for its financial service offerings, acquired the email marketing company Mailchimp. As part of the agreement, Mailchimp will […]