advertising

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

The integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.

Through this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.

The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.

The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.

The alliance brings together Mirror Digital's cultural authority and creator-led storytelling expertise with SHE Media's premium inventory and first-party audience data capabilities.

Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.

Ads that induce emotion are nearly twice as effective at driving sales. Ahead of Cannes, new Zappi data reveals what truly makes creative perform.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?