The Futurum Group Partners with G2
Through the strategic collaboration, G2’s data from more than 3 million reviews across 2,000+ software categories will be fully integrated into the Futurum Intelligence Platform, Futurum’s proprietary digital platform.
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The Futurum Group, a provider of research, intelligence, media, and advisory services for the technology sector, has announced a multi-year partnership with G2, a software marketplace. As part of the strategic relationship, both firms have cemented an exclusive partnership within the analyst industry.
Maintaining its position in the field, Futurum has focused on supporting clients with an AI-powered insights engine.
By building and offering access to an AI-first market data and insights framework, the Futurum Intelligence Platform introduces a new approach, while traditional advisory firms continue to face difficulties moving away from older and less efficient models.
Through the collaboration, G2’s data from more than 3 million reviews across 2,000+ software categories will be integrated into the Futurum Intelligence Platform, Futurum’s proprietary digital platform. Subscribed users of Futurum’s Intelligence Platform will gain access to the Futurum Signal report, powered in part by G2 Data.
G2’s datasets—including authentic user reviews and ratings, software marketplace taxonomy information, and other buyer insights such as web traffic and a firmographic-level view of buying signals—will integrate into the platform’s evaluation engine. Using the G2 foundational input, the evaluation model, titled Futurum Signal, will assess a given vendor’s long-term viability, innovation, and market momentum.
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Futurum Intelligence Platform provides users access to real-time, interactive data-driven insights on enterprise technology trends, vendors, and products. It combines market data, technology decision-maker sentiment, and competitive positioning—all paired with Futurum’s research and advisory sources.
Coupled with the G2 data, Futurum’s Intelligence Platform provides an AI-supported experience used by technology professionals. Incorporating the proprietary content developed by Futurum over nearly a decade, covering various industries and sectors, has led to an AI engine built to help users access relevant market data and practical insights more effectively.
“At G2, we’re focused on helping businesses reach their peak potential in the age of AI by arming them with trusted data to make more informed decisions — from choosing which software to purchase, to driving smarter investment and go-to-market strategies,” said Godard Abel, Co-Founder and CEO of G2.
“Through our partnership, Futurum’s rich intelligence will now be fused with G2’s extensive and unique datasets rooted in authentic user feedback and buyer behaviour.”
“Together, we’re creating a more comprehensive, transparent view of the software landscape overlaid with a new type of analysis to help technology decision-makers take action with confidence, moving at the speed of AI.”
Daniel Newman, CEO of Futurum, said, “Futurum, from its inception, has aggressively sought to disrupt a slow-moving industry that has the critical responsibility of evaluating and recommending the most disruptive technologies to the world’s most important businesses and industries.”
“Today, this process is too manual, too difficult, and too backward-looking. Futurum’s AI and intelligence platform is designed to remove friction, enable IT vendors and decision makers to make better forward-looking decisions, and deliver value in real time.”
“With exclusive access to G2’s market-leading Voice of Customer data, we can reimagine evaluations and enable enterprises to maximise the possibilities in an AI-powered future.”
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