Vistar Media Partners with Acxiom
Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.
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Vistar Media, the technology solutions provider for OOH media and part of T-Mobile Advertising Solutions, has announced a new data integration with Acxiom, the Interpublic Group (IPG)-owned enterprise customer intelligence company.
This strategic partnership brings Acxiom’s consumer data directly into Vistar’s demand-side platform (DSP), enabling more personalised OOH campaigns for brands and agencies across the US.
“We’re making it easier for brands to reach real people—not just broad demographics—with messages that actually matter,” said Amanda Flugstad-Clarke, Senior Director of Data Partnerships at Vistar Media.
“By bringing Acxiom’s rich audience segments directly into our platform, we’re giving advertisers access to smarter targeting at scale. And for our partners at IPG, this integration offers a faster, more seamless way to plan and launch data-driven OOH campaigns that truly deliver.”
Through this integration, advertisers gain streamlined access to more than 500 audience segments powered by Acxiom’s ethically sourced and privacy-conscious data. These audiences span demographics, financial behaviours, lifestyle interests, purchase activity, and life stage indicators.
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That means any brand in Vistar’s DSP can tap into this data to plan and activate campaigns that reach the right people, at the right moments, on a national scale. IPG agencies and clients also have a new advantage when planning traditional OOH campaigns: access to Acxiom audience data within Vistar’s Adstruc platform.
This integration makes it easier than ever to discover and activate valuable audiences during the planning phase, streamline workflows, and improve precision for advertisers with IPG seats in the platform.
“We are thrilled that this partnership creates a powerhouse combination of Acxiom’s best-in-class consumer data with the industry’s largest marketplace for out-of-home inventory, enabling marketers across all verticals to engage people anywhere and everywhere with precision,” said Martin Wexler, EVP of Product Revenue and Partnerships at Acxiom.
With access to more than 5,000 descriptive and predictive attributes, Acxiom’s data fuels smarter, scalable campaigns across industries such as financial services, retail, healthcare, and consumer goods.
Combined with DOOH’s ability to reach consumers throughout their daily routines, this partnership equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.
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