Later Introduces Mavely Boosts
Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.
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Later has announced the launch of Mavely Boosts, a feature built to change the economics of creator commerce. The Boosts feature introduces a centralised discovery feed for time-sensitive, high-paying affiliate opportunities.
Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.
The new Opportunities feed surfaces two types of commission increases: brand-wide temporary boosts (like seasonal promotions) and product-level boosts that allow creators to earn incremental commissions on specific brand products sold through major retailers.
“Boosts is a transformational leap for creator monetisation,” said Evan Wray, President at Later and Mavely. “We’re solving a core problem in the creator economy: creators often don’t know when brands increase commission rates, and brands struggle to attract creators during key selling periods.”
“By surfacing these opportunities in real-time and making them accessible to every creator on our platform, we’re creating a more transparent, performance-driven ecosystem that benefits everyone.”
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The launch addresses critical pain points for both creators and brands. Creators gain instant visibility into the top-paying opportunities, with clear breakdowns showing base commission rates, boost amounts, and total earning potential.
Brands benefit from increased creator engagement during promotional periods and enhanced performance tracking for commission-based campaigns.
Key Capabilities:
- Centralised feed showing all active commission boosts with expiration dates and earning potential.
- Industry-first ability to combine retailer and brand commission rates for maximum creator earnings.
- Clear metrics showing base rates, boost percentages, and total commission potential.
- One-click link generation for boosted products with automatic tracking and attribution.
The feature launches with over 200 brand partners across major retail categories, with creators able to earn enhanced commissions on thousands of products during promotional periods. Initial partnerships focus on consumer goods, fashion, beauty, and home categories.
“This innovation aligns with the broader industry shift toward performance-based creator marketing,” said Later CEO Scott Sutton.
“Because we work closely with both brands and creators, we’re uniquely positioned to deliver value to both. Boosts makes high-value opportunities more visible and accessible for creators, while helping brands drive measurable, performance-based results during key sales moments.”
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