Guideline Enhances its Data Product for Capital Markets
Covering public traditional and digital media companies, the improved ad spend provides Guideline’s capital market clients with a near real-time view across the entire ad market, empowering more timely investment decisions.
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Guideline, a media planning technology and advertising data company, has launched an enhancement to its ad spend product that delivers data across company tickers at a weekly frequency. The solution enables investors to draw data-driven insights into advertising revenue trends, supporting informed decisions in the media landscape.
“For investors, our high-frequency ad spend data reduces information lag, providing an early indicator of shifts in the ad market,” said Joseph Berger, Managing Director of Capital Markets at Guideline. “Clients can now make investment decisions faster and with confidence.”
Covering public traditional and digital media companies, the improved ad spend provides Guideline’s capital market clients with a near real-time view across the entire ad market, empowering more timely investment decisions.
More specifically, the dataset includes both historical and future committed ad spend data. The product is delivered weekly, reflecting the most up-to-date spend from Guideline’s Ad Spend Pool, represented by all six (6) agency holding groups and several independent agencies.
The product is the latest addition to Guideline’s robust suite of ad market offerings, spanning publisher ad spending, forward bookings, sector category spend, and placement level insights.
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