iQuanti, Profound Partner to Advance Organic Search in the AI Era
The strategic alliance combines iQuanti's data-driven marketing expertise with Profound's AI visibility intelligence to help brands capitalise on the AI Search revolution.
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iQuanti, a digital marketing and analytics firm, has announced a strategic partnership with Profound to deliver a comprehensive, full-funnel Answer Engine Optimisation (AEO) solution, aka Generative Engine Optimisation (GEO), that empowers brands to measure, optimise, and scale their presence across AI-powered platforms.
The partnership integrates Profound’s AI visibility capabilities data directly into iQuanti’s AI Search offering, empowering clients to treat AI discovery as a measurable, optimisable channel similar to traditional search or paid media.
This collaboration responds to a critical shift in consumer behaviour: buyers are increasingly turning to AI-first tools such as ChatGPT, Perplexity, and Google AI Mode to guide their purchasing decisions.
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“As a data-driven digital marketing leader, iQuanti is uniquely equipped to help brands navigate the AI search revolution,” said Arnab Sen, CEO at iQuanti.
“With this partnership, we’re enhancing our search solution to give brands unprecedented visibility into how they appear across Answer Engines – transforming passive discovery into a measurable and actionable part of their marketing strategy.”
Ben Grosse, Head of Partnerships and Growth at Profound, said, “AI-generated answers are quickly becoming the first place people turn to discover brands online.”
“As more journeys start in ChatGPT, Perplexity, or Google AI Mode instead of ten blue links, brands need to understand exactly how these systems interpret, talk about, and recommend their products.”
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“By combining Profound’s real-time AI visibility intelligence with iQuanti’s performance marketing expertise, we’re turning answer engines from a black box into a channel teams can actively shape, optimise, and tie back to real business outcomes.”
From Research to Action
The partnership builds on iQuanti’s proprietary research into GEO, which analysed 8 million+ data points to understand the factors driving brand visibility in AI-generated responses.
That research revealed that foundational organic search ranking elements, along with previously overlooked non-SEO factors, significantly influence brand citations in AI-powered responses.
Now, with Profound’s real-time AI visibility data integrated into iQuanti’s platform, brands can move from research insights to continuous optimisation, tracking their visibility across Answer Engines and making data-driven adjustments to improve performance.
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A Shared Vision for the Future
Both companies share a joint commitment to identifying innovative approaches that impact brand performance within AEO and push the boundaries across marketing functions.
As AI-driven research becomes the default starting point for many consumers and buying journeys, visibility inside Answer Engines will determine which brands get seen and which get left out.
“This partnership represents the convergence of solution expertise and enhanced AI visibility,” said Justin Harris, VP of Search Solutions at iQuanti.
“By integrating Profound’s real-time visibility intelligence into our optimisation solutions, we’re helping brands understand how they appear in AI answers as well as actively improve and scale that visibility across LLM platforms.”
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