Martech
88% of Search Traffic is Now Driven by AI Agents
Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.
Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.
Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]