Answer Engine Optimisation

Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.

The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.

AI-native apps, developer experiences, and turnkey AEO agents powered by Conductor’s unified data engine enable enterprises and partners to build the next generation of agentic marketing systems.

Webflow AEO, now in private beta, uses AI agents to bring measurement, recommendations, and execution directly into Webflow, so teams can go from insight to shipped improvements quickly and seamlessly.

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.