By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.
Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.
At the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.
The company is also planning to launch an MCP (Model Context Protocol) server that will enable AI agents to connect to OtterlyAI data via a standard protocol.
New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform.
Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.
Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.
The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.
The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.
GEO GPT is available directly inside ChatGPT, allowing organisations to begin their AI visibility diagnostic within the same environment where buyers increasingly conduct research.
