AI search

Getfluence and OtterlyAI help brands turn AI search insights into targeted editorial placements and stronger visibility.

The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.

The strategic partnership pairs Bazaarvoice’s crawlable content infrastructure with Evertune’s enterprise GEO and prompt-tracking platform.

New features by Trustpilot will help businesses improve product and location visibility, benchmark competitors, and turn customer feedback into action.

AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.

The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.

AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.