ThriveCart Announces Acquisition of VBOUT
The acquisition of VBOUT to add native marketing automation, including AI sales and help agents, to ThriveCart's creator commerce and learning platform.
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ThriveCart, an all-in-one creator commerce and learning platform used by more than 75,000 businesses worldwide, today announced the acquisition of VBOUT, an AI-enriched marketing automation, CRM, and customer journey platform.
The acquisition adds AI and lifecycle automation, behavioural segmentation, and campaign orchestration directly into ThriveCart’s creator and course ecosystem.
ThriveCart is used by course creators, coaches, and membership operators to sell and deliver digital programs and subscriptions. The platform combines checkout, funnels, affiliate systems, subscription billing, and a built-in learning management system (LMS).
Businesses using ThriveCart have processed more than $8 billion in sales across more than 70 million transactions, with more than 12 million student enrollments and over 900,000 affiliates on the platform.
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Creator and learning businesses often operate across disconnected systems, including course platforms, checkout software, email tools, and automation platforms. ThriveCart’s strategy is to unify commerce, learning, and lifecycle growth infrastructure into a single platform.
With VBOUT, AI-based integrated automation can be triggered directly by purchases, enrollments, subscription changes, failed payments, webinar attendance, and student engagement signals.
“Automation should be commerce-aware and learning-aware,” said Ismael Wrixen, CEO of ThriveCart. “By bringing VBOUT into ThriveCart, automation becomes natively connected to course enrollments, memberships, and revenue events. This is a major step toward a unified creator commerce and learning platform.”
The CEO of VBOUT, Richard Fallah, said, “Marketing automation is most effective when it runs on real customer and revenue behaviour. Inside ThriveCart, automation connects directly to enrollments and transactions, enabling smarter journeys for creators and educators.”
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