Act-On includes Direct Mail in Omnichannel Marketing Automation
Customers can now send direct mail offerings through Act-On automated programs and third party vendors.
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Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both physical and digital channels.
Act-On enables marketers to reach prospects through various digital channels, including email, web, social, and SMS. Users can access these channels—now including direct mail—fully integrated within Act-On’s automated programs (APs).
As part of Act-On’s expanded webhooks capabilities, Act-On users are now able to work with third-party vendors to execute direct mail from an AP, adding offline physical engagement to marketing efforts.
“Act-On’s vision is always to help marketers reach prospects where they are, in the most efficient way possible,” CEO Kate Johnson said. “This integration is yet another avenue for marketers to reach prospects and customers to build pipeline and customer satisfaction.”
Here are a few proven tactics to deepen engagement with prospects, customers and employees:
- Include a custom, hand-written card to new customers or clients, renewing customers, or anyone else through IgnitePost, to include unique, personal touch with high impact.
- As the holiday season approaches, integrate direct mail into your marketing automation solution as an efficient way to send personalised holiday greetings, cards, or gifts to customers, clients or employees.
- Send a gift or reward to a prospect as an incentive for taking a meeting, creating another channel toward sales opportunities and pipeline through third-party vendors such as Postal.io.
- Mail company logo merchandise or other goodies to a customer as an onboarding gift or for participating in a company program, showing appreciation and creating loyalty through third-party vendors such as Sendoso.
- Initiate sending company materials and equipment to new employees or clients, removing a manual step.
- Trigger a loyalty-focused automated program to send a post-renewal thank-you gift to build positive brand experiences with customers.
