Koddi

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

The partnership between Koddi and Universal Ads gives performance advertisers a seamless way to plan, activate, and measure omnichannel campaigns across retail media and premium streaming.

This latest enhancement from Koddi is the first of its kind, delivering immediate quality scoring that is automatically populated and optimised based on private market data. Koddi, the commerce media partner for publishers and advertisers, announced innovations to its unique quality score feature for commerce media publishers leveraging its Koddi Ads product. This latest enhancement […]

Koddi, an advertising technology provider, announced new dynamic targeting capabilities in its Koddi Ads platform. It can deliver increases of up to 30 per cent in advertiser program efficiency and budgets, all while providing a GDPR/CCPA-compliant solution to the challenge of personalising audience targeting. Koddi’s new dynamic targeting feature allows digital marketplaces to serve customer-focused […]