Innovid Expands NIVO with Ads MCP Server by Meta Integration
The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.
Topics
Innovid, the omnichannel advertising platform, has announced its integration with ads MCP (Model Context Protocol) server, bringing secure, conversational workflows to Meta advertisers through NIVO AI.
As an ads MCP server partner, Innovid is helping shape how enterprise marketers adopt the next generation of agentic AI workflows.
Across early enterprise testing, Innovid has used the integration to summarise campaign health, identify performance trends, surface optimisation opportunities, and pinpoint creative assets needing attention—all through natural-language conversations.
ALSO READ: From Chatbots to Concierge: Inside Retail’s Agentic CXM Shift
The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action. For clients, that means the gap between “something’s off” and “here’s what to do about it” gets significantly shorter.
The Innovid integration allows clients to access the latest AI capabilities available through platform APIs from a single connected conversational experience.
Rather than forcing marketers to learn separate AI assistants and workflows for every platform, NIVO brings campaign intelligence into an experience that helps marketers analyse performance, surface opportunities, and take action.
What this means for Innovid clients:
- Ask questions naturally: Campaign performance can be explored through conversation instead of navigating multiple reports and dashboards.
- Spot opportunities earlier: Performance trends and creative fatigue can be identified sooner, helping marketers uncover optimisation opportunities before performance suffers.
- Move from insight to action: Recommendations are connected directly to advertising workflows, helping marketers act faster.
- Work with confidence: Secure, authenticated access keeps AI grounded in trusted campaign data without compromising governance.
Innovid has worked closely with the Meta product team throughout the ads MCP server beta program, providing feedback on workflow design, usability, and real-world advertising use cases.
The collaboration helps validate how emerging open protocols like MCP can accelerate AI innovation while preserving the security, transparency, and governance enterprise advertisers require.
ALSO READ: Why Retail Media is Moving Beyond Attribution to Incrementality
“The promise of agentic AI isn’t just generating recommendations, it’s also enabling meaningful action across advertising workflows,” said Grant Parker, President, Innovid.
“Our early work with ads MCP server demonstrates how secure, authenticated access to advertising data allows AI agents to analyse performance, understand campaign context, surface opportunities, and help marketers move from insight to execution. As more platforms embrace open AI protocols, we’re excited to bring those innovations together through NIVO in ways that make marketers faster, smarter, and more connected.”
Innovid will continue expanding its AI integrations as advertising platforms evolve their MCP initiatives, bringing new capabilities into NIVO and helping marketers benefit from connected, interoperable AI workflows across the ecosystem.
