Campaign Optimisation

The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).

Intelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.

By using Shirofune, advertisers can simplify the management of DV360 while bringing together advertising delivery and measurement data from DV360 and CM360.

The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.

New IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.

The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.