Model Context Protocol

With Synup MCP, agencies can build AI-powered workflows that manage listings, respond to reviews, publish social content, and analyse local search performance, all through a single, standardised protocol.

Swoogo’s MCP Server enables insights across an organisation's full event history that no single dashboard could surface, powering recommendations that teams can actually act on.

Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.