Equativ Announces Partnership with SofiaPulse
The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.
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As creative becomes one of the most important drivers of media performance, advertisers are under growing pressure to deliver more relevant, personalised, and effective ad experiences across increasingly fragmented channels.
To help brands meet this challenge, Equativ, the independent end-to-end media platform, has announced a strategic partnership with SofiaPulse, an AI-powered creative intelligence platform.
The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.
Together, the companies will help advertisers and agencies move faster from campaign brief to creative production, personalisation, activation, and performance insights across the open web.
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For more than a decade, Equativ has helped brands improve the impact of existing creative assets through its proprietary, research-backed Creative Enhancement technology, designed to support attention, comprehension, and engagement across premium digital environments.
SofiaPulse adds a complementary creative intelligence layer that helps teams generate, adapt, approve, and optimise campaign creative across display, video, and CTV.
Its platform supports dynamic creative workflows, signal-informed personalisation, AI-assisted creative recommendations, and performance insights designed to help brands make faster and smarter creative decisions.
Together, Equativ and SofiaPulse will help brands and agencies:
- Create and adapt high-impact creative experiences.
- Personalise messaging using signals such as geography, device, audience, context, and timing.
- Streamline the workflow from brief to production, approval, activation, and reporting.
- Use creative performance insights to improve campaign effectiveness over time.
“Current shifting consumer behaviours underscore the growing challenge for brands to capture attention and engage audiences effectively,” said Frank Maguire, SVP Product Marketing at Equativ.
“With SofiaPulse, we are expanding our creative offering with AI-powered creative intelligence, helping brands deliver more adaptive, personalised, and effective campaign experiences across the open web.”
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Joe Younes, Founder and CEO of SofiaPulse, said, “Creative is becoming one of the most important levers in media performance, but most teams still struggle to produce, personalise, and learn from creative fast enough.”
“Together with Equativ, we are bringing creative intelligence closer to media activation, helping brands move from idea to live campaign faster while making every experience more relevant, measurable, and effective.”
The partnership further strengthens Equativ’s position as one of the industry’s most complete independent media platforms, combining premium omnichannel media activation, advanced curation capabilities, attention-driven ad experiences, and AI-powered creative intelligence in a unified offering for modern advertisers.
Equativ and SofiaPulse will showcase the partnership during Cannes Lions 2026.
