Equativ

The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.

Through this data integration, advertisers can combine audience segments across premium publisher inventory via EBC's digital ad curation platform.

Equativ, an ad monetisation platform, announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, and flawless ad-delivery, and scale. After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified and comprehensive […]