Perion Launches Advanced Features for Programmatic DOOH
The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.
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Perion, an advanced technology company solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London.
The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured.
What Perion Is Introducing at WOO
PLAN | Ask Perion
An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface.
Buyers can describe budget, market, audience, and campaign goals in natural language and receive a structured media plan across cities, venue types, formats, audience segments, and publishers in minutes.
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ACTIVATE | DOOH SOV (Share of Voice)
A new guaranteed-delivery campaign type inside Perion One is designed to bring 75–80% of DOOH spend that is still booked directly into the same infrastructure used for programmatic demand.
Publishers can now manage guaranteed share-of-voice and per-screen delivery inside the platform, without parallel workflows or external booking systems.
ANALYZE | Curated Measurement
A new measurement layer that gives advertisers a clearer view of incremental campaigns by connecting planning inputs, delivery data, and outcome signals inside a single workflow.
Rather than stitching together third-party studies after the fact, Curated Measurement surfaces performance indicators alongside activation, ultimately helping buyers and publishers evaluate what worked and why, closer to the point of execution.
Together, these launches reflect a broader shift in how Programmatic DOOH is executed: smarter planning, greater activation control, and measurement that’s connected to the workflow rather than layered on after the campaign.
