PulsePoint, CMI Media Group Launch HCP2DTC Influence
HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.
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PulsePoint, the healthcare marketing platform, has announced the first agency activation of HCP2DTC Influence, its proprietary solution connecting healthcare provider intelligence to direct-to-consumer activation at scale.
CMI Media Group is the inaugural agency partner, deploying the innovative solution across a leading oncology brand to bridge physician and patient marketing.
Pharmaceutical marketers have long built a sophisticated first-party understanding of the healthcare professionals most critical to their brands. Yet that intelligence has historically stopped at the HCP campaign.
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HCP2DTC Influence eliminates that barrier by enabling brands to leverage their physician strategy to inform patient engagement and bring HCP and DTC marketing together in a way that has not previously been possible.
“The disconnect between HCP and DTC programs has been one of pharma media’s most persistent blind spots,” said Andrew Stark, Chief Commercial Officer at PulsePoint.
“CMI Media Group immediately recognised the opportunity to bridge that gap and became the first agency to activate HCP2DTC Influence. This is an important milestone as we continue expanding the solution with additional agency and pharmaceutical partners.”
“Strategic synergies between DTC and HCP are critical to campaign success and patient outcomes, and we’re excited at PulsePoint delivering on this capability,” said Justin Freid, Group President, Media, at CMI Media Group.
“We’re proud to be the first agency to bring HCP2DTC Influence to market and unlock this solution for our clients.”
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This deployment marks the first agency commercial activation of HCP2DTC Influence and validates the solution’s ability to drive measurable impact across both HCP and DTC audiences within a unified programmatic strategy.
PulsePoint will continue expanding our suite of HCP2DTC Influence innovations with our clients and partners.
