Pixability Launches Pixability360 for Unified YouTube Strategies
Pixability360 delivers actionable insights that help brands and their agencies align these efforts and improve performance.
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Pixability, the AI-driven technology and data company helping brands maximise paid, owned, and creator strategies on YouTube, has announced the launch of Pixability360 – a unified platform that brings together advertising, organic channel management, and creator partnerships to give brands a more complete view of their YouTube presence.
Pixability360 delivers actionable insights that help brands and their agencies align these efforts and improve performance.
“Many marketers are still managing YouTube in silos—paid, organic, and creator strategies are rarely executed together,” said David George, CEO of Pixability.
“Pixability360 aims to change that, bringing all three into a single, unified view so brands can align efforts, understand what’s working, what’s not, and how to maximise holistic audience engagement and outcomes.”
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Both brands and agencies recognise that YouTube strategies are often fragmented, with advertising, organic, and creator efforts managed by separate teams—often resulting in inconsistent, disconnected consumer experiences.
Pixability’s 2026 US Media Agency Study highlights this disconnect: while 90% of agencies believe advertising and organic strategies should align, only 35% are doing so. Similarly, 85% see the need to align advertising with creator strategies, but just 28% have done so.
Brand marketers are also recognising the value of connecting the ways audiences engage on YouTube. Using the Pixability platform, one brand achieved a 12x increase in ad engagement by aligning paid and organic efforts, while another saw a 61x lift in organic engagement by doing the same.
This type of alignment is becoming increasingly important as brands refine their GEO and AEO strategies. As YouTube emerges as a destination for search—surpassing major platforms like Reddit—brands are prioritising their organic presence to better prepare for shifting consumer discovery behaviours.
“CMOs and senior marketers are seeing more ways than ever to reach audiences on YouTube—but it’s also become more complex,” said Charisse Hughes, former SVP and Chief Growth Officer at Kellanova.
“There’s a hunger for a solution like Pixability360 that provides a unified view and insights of how brands show up across advertising, organic content, and creator strategies.”
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In conjunction with this launch, Pixability has expanded its partnership with YouTube by integrating its API into the platform to embed creator and content insights directly into Pixability360, making it easier to find creators for advertising programs based on the audiences they reach.
This integration complements Pixability’s proprietary contextual data set of YouTube creators, which includes past ad performance, audience reach, brand partnership information, and suitability and contextual signals.
Together, these insights provide a more precise and transparent way for brands to select and monitor creators compared to creator firms that lack access to suitability and other critical performance signals.
“The biggest unlock in creator marketing on YouTube is alignment with other key marketing activities,” said Jamie Gutfreund, Founder of Creator Vision. “As Pixability brings paid, owned, and creator strategies into one system, brands can move from fragmented activity to a unified approach that drives measurable performance.”
All Pixability-run ad campaigns will now be powered by Pixability360. The platform’s new unified insights across advertising, organic and creator strategies are currently available to select brands.
