YouTube Advertising

Opti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.

The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.

Creatify Agent orchestrates the full ad production process in a single conversation, prevents hallucinations, and puts marketers in the director's seat.

Pixability360 delivers actionable insights that help brands and their agencies align these efforts and improve performance.

As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.