video marketing

Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.

Dipashree Das talks about cutting through information overload by focusing on attention quality, emotionally resonant storytelling, and mobile-first content strategies that turn fleeting views into lasting brand impact.

ZeroSum, an automotive software and marketing company, has partnered with WellSaid Labs, an artificial intelligence text-to-speech technology company, to use its cutting-edge AI voice technology enabling same-day, low-cost video ad production within ZeroSum’s Auto-Stream platform. An end-to-end solution, the Auto-Stream platform enables automotive marketers to create and publish inventory-specific video ads in substantially less time […]

A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]

Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]

Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering. A full-service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company’s new Brand Builder Program is designed to help businesses improve online visibility while gaining substantial media exposure. The highly […]

GoDaddy has reached an agreement to acquire Over, the startup behind an app that helps businesses create the photos and videos they need for social media. This follows GoDaddy’s relaunch of its website-building tools under the new name Websites+Marketing, with additional features around email marketing, search engine optimisation and maintaining a presence beyond your website, […]

In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]

Kaltura’s Video Platform as a Service will power video experiences and workflows driven through Oracle Content & Experience Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced, rich media capabilities to its cloud products, including interactive […]