Creator Economy

By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.

The alliance brings together Mirror Digital's cultural authority and creator-led storytelling expertise with SHE Media's premium inventory and first-party audience data capabilities.

New YouTube Creator Partnership API integration delivers first-party YouTube data into CreatorIQ, unlocking previously unavailable insights that enable brands and agencies to run more effective, informed creator campaigns.

By automating parts of the publishing workflow while preserving human authorship, Duet helps creators increase output and compete with the scale and optimisation shaping online publishing.

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.

Built directly into Picsart's creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.

Tipalti, the automated global payables solution, released a new study on the future of the Creator Economy and the challenges creators face as the industry matures. According to a survey of 750 creators, while a majority of people would like to pursue content creation as a full-time job, industry challenges such as being fairly and […]

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]

Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]