Yobi Partners with Microsoft to Unlock Predictive Consumer Intelligence
Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.
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Yobi, the behavioural AI company, has announced a strategic partnership with Microsoft to unlock predictive consumer intelligence for US enterprises.
Built on the Microsoft Azure cloud computing platform, Yobi has compiled the largest consented consumer database in the US, helping organisations ethically access vast behavioural datasets to develop predictive AI models without compromising consumer privacy.
Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.
Yobi’s behavioural foundation model is changing how businesses use customer data to drive growth, placing privacy and consent at the centre of its model.
“Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage,” said Max Snow, CEO and Co-Founder of Yobi AI.
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“As the leading cloud provider for AI, Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B parameter models – unlocking for companies like Wolverine the ability to optimise sales without compromising privacy.”
The Yobi Effect on Enterprise Performance Advertising
Today’s dominant social and search platforms are optimised for late-stage, lower-funnel shoppers already close to purchase. While effective for conversion, this approach naturally prioritises known, repeat, or already-in-market buyers, often resulting in spend that sustains demand rather than grows it.
Yobi enables brands to reach net-new audiences earlier in the customer journey, converting previously untapped shoppers into high-LTV customers and driving actual incremental growth.
For Wolverine Worldwide, one of the world’s largest footwear designers and brand licensors, partnering with Yobi is delivering some of the strongest incremental returns its brands have recorded outside of paid search and social.
In 2025, Wolverine’s Merrell and Saucony brands used Yobi’s AI to reach high-value shoppers at the top of the funnel, driving meaningful net-new customer acquisition and powering revenue that outperformed legacy channels.
The results validate a straightforward thesis: personalisation at scale can unlock outsized returns by reaching consumers that traditional channels miss.
“Yobi’s Behavioral AI enables us to target the right audiences with precision. By supplementing our customer knowledge with enriched data, Yobi helps us personalise at scale — driving stronger engagement and measurable results across Wolverine Worldwide’s portfolio of brands,” said Chris Hufnagel, President and Chief Executive Officer.
Wolverine has ambitious targets for AI infrastructure, and the company is primed to leverage Yobi’s advanced behavioural AI on Microsoft Azure across its portfolio of brands for its largest campaign of the year.
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AI is Only as Strong as the Data it is Trained On
Unlike LLMs, which are trained on vast amounts of text and optimised for language generation, Yobi’s behavioural foundation model uses real-world data like purchases, store visits, and marketing conversions to understand and predict consumer intent.
This enables enterprises to personalise outcome modelling around the business metrics that matter the most to their priorities. For example, creating personalised online and in-store experiences, discovering the best next customer, and transforming shopper loyalty.
“By combining Yobi’s consented behavioural data with Microsoft’s cloud and AI platform, organisations like Wolverine Worldwide are gaining critical insights that improve customer engagement and drive meaningful business growth,” said Judson Althoff, CEO of Microsoft’s commercial business.
“This partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core.”
First-party data is the foundation for customer insights, yet only the largest advertising platforms have been able to capture behavioural signals at scale—and often at a prohibitive cost for enterprises.
Yobi is an equaliser. By creating privacy-preserving customer representations that surface intent signals without exposing personal details, Yobi grants businesses of all sizes access to predictive insights.
Microsoft customers can purchase Yobi through the Azure Marketplace to securely centralise their permissioned consumer data, enrich it with Yobi’s behavioural signals, and activate it in real time to drive measurable outcomes, from revenue growth to improved customer acquisition and higher return on ad spend.
