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Jen Taylor, CEO at Mixpanel, explains why clear business goals, product intelligence and customer insights are essential to turning technology innovation into measurable business growth.
Building faster does not necessarily mean building better, particularly when teams lack clarity on what they want to achieve. The focus is shifting from how quickly businesses can develop digital products to whether those products deliver value for customers and the organisation.
Organisations face a new challenge: translating technological capabilities into meaningful business outcomes as AI accelerates product development.
This makes data, customer behaviour, and product intelligence central to decision-making. By connecting insights with clear objectives, product teams can prioritise improvements, measure progress, and make more informed decisions about what to build next.
“The most important thing about moving fast is clarifying what you’re moving towards or what your goal is. When I see people struggle with moving fast, it’s often when people move and then define the goal rather than defining the goal and then figuring out how to move,” says Jen Taylor, CEO, Mixpanel.
In this interview, Taylor discusses the relationship between technology adoption and business growth, the importance of setting measurable goals, and how product intelligence can help teams navigate an increasingly AI-driven environment.
Top Insights from Jen Taylor:
1. Technology needs a clear business purpose
Technology creates value when organisations begin with a defined business outcome and establish how implementation will support it. Clear expectations, structured onboarding and deliberate integration help teams move beyond adopting new tools to achieving measurable results.
2. Speed works best when guided by clear goals
Rapid innovation requires more than faster execution. Teams need a shared understanding of what they are trying to achieve, supported by measurable milestones. This alignment reduces wasted effort, keeps development focused and helps organisations innovate without losing sight of business priorities.
3. Product intelligence connects customer insights with action
Understanding how customers behave and interact with digital products enables teams to identify opportunities for improvement. Product intelligence empowers organisations to make more informed decisions, refine product experiences and ensure innovation delivers value to both customers and the business.
Watch the full interview here.
