data analytics

The acquisition of Blazer reflects MERGE’s continued investment in building future capabilities for brands across the consumer and healthcare industries.

The report reveals that CMOs are facing stagnant marketing budgets for 2025, with many turning to AI and data analytics to drive productivity gains.

Additional data pointed to increased use of AI agents and autonomous AI.

Adestra’s Audiences significantly enriches the way businesses connect with their audience.

Strategic Analytics & Insights will develop powerful and actionable growth roadmaps around four key practice areas.

This collaboration will enable businesses to create more personalised and seamless interactions, enhancing customer experience.

Data Flow provides a flexible, visual approach to preparing datasets for analytics and AI applications.

The genAI assistant surfaces knowledge across the company’s data blocks, delivering insights to its users ranging from prospecting to company due diligence.

The International Air Transport Association (IATA) and Airlines Reporting Corporation (ARC) have extended their Direct Data Solutions (DDS) partnership, which offers subscribing airlines the most comprehensive global set of airline sales, market and itinerary data.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.