data analytics

Under the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace.

NIQ’s new capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making.

TapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.

Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.

By connecting governed data, stronger analysis, and operational workflows more directly, Qlik and ServiceNow are helping their customers create a more practical path from enterprise intelligence to enterprise action.

Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.

New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.

Forsta’s AI agents embed intelligence directly into the research process, from survey setup and metadata management to verbatim analysis and executive-ready reporting.

Modern point-of-care marketing demands relevance, precision, and trust. Here are the five upgrades every healthcare marketer must adopt to engage HCPs effectively at the exact moment care decisions are made.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.