Staff Articles

Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]

With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]

Dubai joins the ranks of Singapore, the United States, the United Kingdom, and El Salvador as it sets up regulations for virtual or crypto assets Governments across the countries have realised that virtual assets like crypto can not be ignored. Dubai has introduced crypto asset regulation, joining the ranks of Singapore, the United States, the […]

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]

Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]

As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]

Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot.

You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]

A recent KPMG study showed how the pandemic persuaded HR teams across the United Arab Emirates to promote flexibility over full-time office work. The report also highlighted the greater stress now placed on economic, social and governance (ESG) factors, which include issues of diversity, inclusion, and workplace culture. Meanwhile, business intelligence from advanced digital platforms […]