Staff Articles

“As an enterprise, you don’t want to be behind in understanding the new world. Don’t end up in that space ten years later when the metaverse comes to life,” shares Elizma Nolte, Regional Manager for Sub Saharan Africa and Meta at Vibe Martech Fest’s South Africa edition “It is a journey, and we can get […]

At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]

How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]

Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]

Day 1 at #VMFZA, Martech leaders share key learnings on how marketers can put customers at the centre of their marketing strategy How do we engage customers better? It starts with designing marketing campaigns that put customers at the centre of design and planning. But that’s easier said than done. Marketers need to stop looking […]

Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]

Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]

While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan.

Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]