VMF ZA: Sessions You Can't Miss
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]
Topics
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions.
The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such as building a MarTech stack, delivering stellar customer experience, hyper-personalisation strategies, and challenges with setting up an omnichannel strategy.
Who will be speaking
Scott Brinker
, Vice- President of HubSpot, is one of the keynote speakers. Brinker is a leading voice in the MarTech space, the Editor of ChiefMartec and the creator of the marketing technology landscape supergraphic.
Hazel Mbofana-Chimhandamba
, Executive Head of Marketing at Cell C, is a seasoned Marketing executive leader with more than 17 years of strategic marketing experience in South Africa and the rest of the African continent.
Francois Viviers
, Group Executive: Marketing and Communications at CapitecBank. Viviers is passionate about consumer behaviour and building the best financial brand in the world.
Dimple Dinesh
, Marketing Science Partner at Meta, is a solution and detail-oriented data analyst professional.
Nomsa Makgabenyana
, Founder & CEO at Seriti Insights, a self-taught in Data Analytics, Digital Business, and Digital Transformation.
Elizma Nolte
, Regional Marketing Manager at Meta Africa, is passionate about media, technology and Africa – and finding ways to connect the three for positive change.
Session spotlight
The holy grail – Optimising your MarTech stack for maximum efficiency
It’s time for brands to integrate a chief priority in their marketing technology acquisition strategy. Scott Brinker, Vice- President of HubSpot, will highlight how consolidating tools ensure productivity, efficiency, and a best-of-breed approach versus an all-in-one solution.
The next level of the customer experience: Welcome to the Metaverse
Marketers are excelling in the metaverse, a new marketplace for retention. Leaders differentiate themselves from losers here by leveraging serendipity and engaging with customers. Hear from Elizma Nolte, Regional Marketing Manager at Meta Africa, about assessing your organisation and customer’s readiness for the metaverse and identifying the unique technology, privacy and security implications of the metaverse.
Panel discussion: Building an omnichannel strategy to create meaningful engagement and outcomes
Panellists Donné Henry, Acting Head of Marketing at SABC Limited and Brandon Mncube, Head of Digital Marketing at Sanlam, will discuss how and why you should evaluate your customer journey. They will share the digital experience (DX) stacks for omnichannel marketing and analyse content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments
Embrace the art of marketing science
The session with Dimple Dinesh, Marketing Science Partner at Meta, will highlight the benefits of a customised attribution model vs traditional models. Learn about leveraging AI to meet consumers on the right channel at the right time.
We have the tech, but do we have the people?
Hear from Kirsty Fonzari, Group Head of Marketing at RewardsCo, about the meeting of two silos, the merging of tech and marketing, and investing in work-ready talent or upskilling current talent.
For more information, visit https://za.vibemartechfest.com/
