Staff Articles

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot.

You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]

A recent KPMG study showed how the pandemic persuaded HR teams across the United Arab Emirates to promote flexibility over full-time office work. The report also highlighted the greater stress now placed on economic, social and governance (ESG) factors, which include issues of diversity, inclusion, and workplace culture. Meanwhile, business intelligence from advanced digital platforms […]

The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand. Did you know from its founding in 1932 until 1998, Lego had never posted a loss? In the late 90s, it struggled to compete for children’s attention, as they were over-engrossed in video games. In early 2000, […]

Over the past few years, we have seen an acceleration in the adoption of wearable medical technology. A new global study by Cisco AppDynamics has found that 47 per cent of consumers in the UAE currently use at least one wearable health technology device, and this number is set to increase, with 88 per cent […]

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favour For companies, the shirt or the shoe or anything else that did not fit the customer’s bill could turn out to be a trillion-dollar problem, one that involves logistical nightmare and […]

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]

With customer expectations regarding services soaring high in 2022, it has become necessary for applications to offer clean and fast checkout experiences. Imagine a customer placing an order on an online platform – she immediately expects the chime on mail confirming the order or an SMS doing the same. But, if that does not happen […]