The algorithm can automatically discriminate against a potential customer due to outdated historical datasets. Post-campaign analysis can help identify biased decision-making and will enable revenue uplift, says Toju Duke, Founder & CEO, Diverse AI.
Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layla Akuri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.
Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.
B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.
Triya Govender, Head Of Marketing & Client Experience at Floatpays, talks about the central role of data in creating a more effective, human-centred client experience that drives retention and advocacy.
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store.
