Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.
New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.
Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.
As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.
As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.
Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset.
The analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.
AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.
Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.
