Global

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset.

The analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.

AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

ReelShort and its rivals didn't win on story alone. Their real edge is a data-driven acquisition and monetisation engine built like a game.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.