Companies have poured money into AI for customer service, but far less thought into how those systems pass customers along. Avaya’s Strategic Head of AI and Machine Learning explains where context gets lost, why more AI agents make it worse and how to start fixing it.
Vibe Marketing Tech Fest and Unlocked will bring marketing, customer experience, and app growth leaders together across Europe, the Middle East, Asia, Australia, and the US.
Knowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.
As Media Mix Modelling dominates the post-cookie narrative, Fairing CEO Matthew Bahr argues that predictive AI and pixel tracking still miss the most critical measurement signal: the customer’s own account of the purchase journey.
AI call screening can block consenting customers. In a test of 188,000 consumers, agentic AI connected far more often than traditional dialling.
The index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.
Broken telephony infrastructure is undermining AI customer service agents — and the calls most at risk are often the ones that matter most.
Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.
The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure
For property managers, facility services and field-service networks, the inbound ticket queue isn’t a CX signal. It’s a labour cost. This piece explains why AI should be judged on tickets resolved inside your own systems, not tickets deflected away from your team.
