Personalisation & Privacy

Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.

As automation plateaus, empathy emerges as marketing's superpower – the differentiator that AI and machines cannot replicate.

As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.

Richard Shotton, a behavioural science expert, shares why brands must overcome the research gap, and understand the “whole truth” about consumers.

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

The future of AI-generated content and its impact on creators hangs in the balance. The core issues are whether training AI on copyrighted material is infringement, and if AI-created content can be copyrighted.

Hyper-personalisation is often seen as the ultimate key to customer engagement, but many discussions focus on the same surface-level challenges.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.