News

Funnel Digital Measurement combines marketing mix modelling (MMM), Multi-Touch Attribution (MTA), and ad platform signals into calibrated insights for marketing leaders.

CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.

Delivered as a secure cloud-based data feed, Estimated Visits Core connects directly to the analytics and business intelligence platforms and workflows teams already use.

Pipedrive’s new project management and messaging tools help sales teams manage post-sale work, automate workflows, and centralise customer conversations.

The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.

The new DemandBird platform helps B2B marketing teams manage social media scheduling, approvals, analytics, and client reporting.

These capabilities reflect Attentive’s broader vision for “Marketing Made Personal,” where AI systems continuously learn, recommend, optimise, and act on behalf of marketers to create more relevant, connected CXs across every channel.

New research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

Pattern Intelligence (Pi) combines active sensors, automated action loops, and proprietary data points to identify new opportunities and accelerate brand growth.