News

AI Search Lift complements emerging AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies by adding an outcomes layer.

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

Optimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

Jasper’s new autonomous GEO capabilities help brands analyse, optimise, and continuously improve how they appear across AI-powered discovery platforms.

Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.

Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system.