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Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting.

With an ever-expanding range of content available, CTV viewers are increasingly relying on their TV’s home screen to guide their entertainment choices.

Organisations can take advantage of RGI data to simplify and strengthen GTM execution to identify market opportunities and focus on outbound marketing initiatives.

Fluent’s identity graph leverages an extensive first-party database of customer insights and behaviours.

Iridio’s composable service stack helps brands move faster, perform smarter and scale high-impact campaigns.

These features reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data.

Introhive’s improved contact management capabilities deliver significant value by empowering marketing and business development professionals.

Building AI agents requires technical resources teams don’t have, while early experimentation has also exposed concerns about accuracy and reliability.

Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%).

The Sitecore AI Innovation Lab provides a collaborative, guided environment to rapidly explore AI-driven solutions.