News

These eight new products mark the next phase in AppsFlyer’s story, setting the pace for the future of marketing where data, AI, and collaboration drive growth at scale.

Shopping Analysis is a new solution that tackles a major blind spot in modern retail: understanding how products are discovered, described, and recommended within AI Answer Engines.

The initiative positions SearchKings to support SMBs—especially in the home services sector—helping companies navigate the overwhelming AI landscape and turn potential into performance.

As dealers face mounting pressure to modernise how they identify and reach buyers, the collaboration between Data Axle and Tealium offers a path to more connected, credible, and data-efficient operations.

Consensus for Marketing ensures teams can deliver the "test-drive" experience modern buyers expect — boosting conversion rates, accelerating pipeline velocity, and giving sales teams higher-quality, ready-to-buy leads.

As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.

Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance.

The new capabilities announced by Cresta give businesses greater reach, control, and confidence as they transform the customer experience with AI.

Bloomreach’s Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalisation, and conversation inside the shopping journey.

The company’s suite of proprietary data and measurement tools, anchored by the newly launched audrai, is changing how brands worldwide plan, measure, and optimise their OOH investments.